Aurora
LIN CHIAO CHEN
About me
Hi I'm Aurora ☺︎
Experience:
- Marketing Consultant Free-lancer
(Product marketing | E-commerce optimization | copywriting | branding optimization)
- la prairie Assistant Sales Manager
- Estee Lauder Brand Marketing
case 01 : Line | Line spot
Market Demands：
Delivering Practical Solutions as a User-Centric Lifestyle Guide.
TA：LINE Users Engaged in Exploring Travel, Trending Locations, and Foodie Culture
How to do:
Building rich contents.
Content Angle:
Focused on User-Centric Scenarios
Phase 1:
Topic Plans and Article Creation
Collaborating with Influencers for IG Cross-Promotion
Phase 2:
Establishing a Guest Post Collaboration Model, Allowing Influencers to Write Articles
case 01 : Line | Line spot
Click to article⤴︎
demo
case 02 : LG 2021 advertisement
LG AS series
Market Demands：
Creating Smart Assistants for Everyday Life
Do what:
Creating 1 key video and online marketing planning
Specialized in Script Development for Various Formats
case 03 : nomel beauty brand marketing
Market Demands：
Creating a “be unique, together” beauty brand social group
Do what:
Primary Responsibilities
- E-commerce Campaign Planning and Execution
- Pop-up Store Event Planning and Coordination
- Product Marketing Strategies and Implementation
- Visual Communication and Design Alignment
Click to IG⤴︎
4th Anniversary Campaign Concept
- Unique Pricing Strategy: Introduce a game-like pricing mechanism based on playful themes and angel numbers to create a fresh and engaging approach.
- Gift With Purchase: Offer 4 exclusive themed merchandise items as tiered gifts, each linked to a specific angel number as the spending threshold.
- Emotional Connection: Include an inspiring card deck of heartfelt messages from the founder, adding a personal and uplifting touch to the celebration.
Content Creation for Promotional
and New Product Launch
case 04 : peace and pieces contents marketing
Market Demands：
Mission is that offering limited-quantity, handcrafted pieces that are simple yet refined—perfect for those who appreciate timeless design with a personal touch.
Do what:
- Revamped product descriptions on the official website to emphasize key features, benefits, and the brand’s unique identity.
- Visual Design Planning.
- Developed and implemented a tailored Instagram strategy to increase audience engagement and brand visibility.
Instagram Reach Growth:
Increased Instagram follower engagement from 200 to 700–800 in 1 month.
E-commerce Sales Improvement:
Enhanced website sales by 40%
Click to IG⤴︎
Click to EC⤴︎
aurora lin
kellytina0101@gmail.com